Jessica Jatau

No one would like to spend countless hours sharing their knowledge, and experience, through a course only to sell it at a price that barely covers a meal at an average restaurant. Unfortunately, many course creators fall into this trap of underpricing their masterclass or course.

While you may consider it a great strategy to attract more potential learners, it might send the wrong impression like, the course may not be offering much due to its price. Here is something you should know: pricing your course right isn’t rocket science. It’s a smart mix of strategy, and understanding your actual value.

If you’re hosting classes or selling your courses on platforms like Klas, you already have a top-tier tool in your corner. Now it’s time to ensure your pricing matches your course’s worth.

Ways to Avoid Underpricing Your Course or Masterclass

Understand the Value of Your Course

Your course is more than just videos, templates, or a chunk of guesswork. It’s transformational and has a goal. Think about what your students will gain from your course.

Your pricing should reflect the transformational outcomes. When creators positions their courses around impact rather than just content, students see the true value. High pricing signals premium value to your audience.

Also read: How to Thrive Financially in 2025

Consider Time and Marketing Cost Invested

Creating a course is no weekend hobby. There’s scripting, recording, editing, designing, and marketing. Let’s not forget that your time is worth money. Just because you’re passionate about teaching doesn’t mean your effort should be undervalued.

Factor in your time, energy, and the marketing spend you’ve invested to reach your audience. Even if you’re using cost-effective platforms like Klas, you still deserve a return on investment for your effort and invested resources.

Be Specific About the Expected Outcome

Here’s a secret to confident pricing: Make your course outcomes crystal clear to your target market. When potential learners know exactly what they’ll receive, they’re more likely to pay what it’s truly worth.

Don’t just say, “Learn graphic design.” Say, “Learn to design scroll-stopping social media graphics that convert viewers into customers.” Outcomes sell. And when outcomes are clear, higher pricing feels more justified and attractive.

An LMS like Klas makes this easier by allowing you to structure your course content, quizzes, and resources to match your learning goals. This makes your course even more result-driven.

Also read: Strategies for Partnering with Influencers to Promote Your Course

Consider Package-Based Pricing

Not all learners are equal. Some want the basics, others more extensive, or the full VIP experience. That’s where package-based pricing comes in. You could offer:

• Basic Access which may offer course content only.
• Premium Access which may cover course + Live Q&A sessions + Bonuses.
• VIP Access which may cover course + 1-on-1 mentorship + Resource kits.

This way, you're not just offering different price points. You’re letting your potential students choose their learning journey that compliments what they can afford to pay per time. Klas is one of the most suitable learning management platforms for hosting live Q&As, uploading extra content, and segmenting student access.

Consider Your Level of Experience/Expertise

Your years of experience, certifications, and industry recognition add value. Don’t let modesty steal your profits. You’re not just selling content you’re also selling years of learning, failures, wins, and professional expertise.

If you’ve spent years mastering a skill, teaching in top institutions, or consulting for brands, your course should reflect that pedigree. Expert instructors deserve expert pricing. Full stop.

Consider The Learning Management System Cost

It’s wise to understand the hidden costs that most creators overlook on platforms like transaction fees, hosting fees, and tool subscriptions. Many creators underprice because they forget to account for these expenses. With Klas’s built-in LMS tools, like automated student tracking, Klas Pay global payments, and class recordings, you can save yourself from external tools costs, allowing you to keep your expenses low, while you generate more revenue.

My Final Thoughts

Underpricing your course might seem like a shortcut to growth, but it can damage your brand, earnings, and even your students' perception of value. The strategy is to understand your worth, package your content wisely, and choose a powerful and budget-friendly platform like Klas to enhance your effort.