Jessica Jatau

Now that you’ve curated an impressive course outline, you want to stand out in the crowd and reach a wider community by getting people to subscribe to your classes.

Here are five proven strategies to promote it effectively.

• Create Compelling Content:
  Start by developing high-quality course content that addresses the needs and interests of your target audience. This will always be a magnet. Ensure that your content is well-structured, engaging, and provides real value to your students. Use multimedia elements such as videos, quizzes, and interactive exercises to make your classes more appealing and effective.
  Delivering high-value classes is like handing your students a UGC, they will naturally want to promote your classes.
  
• Optimise for Search Engines (SEO):
  Optimise your online class for search engines to increase its visibility. Conduct keyword research to identify important keywords and incorporate them organically into your course title, description, and content. This will help your course rank better in search engine results, attracting organic traffic from potential students looking for relevant topics. This works, guys!
  
• Create Buzz on Social Media:
  With over 4.95 billion users worldwide, the average user accesses 6.7 social media platforms every month. Popular platforms like Facebook have over 68.38% of their monthly users logging in to use social media daily. Identifying the social media platform that the bulk of your learners use allows you to tailor your marketing campaign. To figure this out, compare the demographics of the users on each platform to those of your potential learners.
  Also, create dedicated profiles or pages for your course on popular platforms such as Facebook, Instagram, X, and LinkedIn. Share engaging content and special offers to attract followers and generate interest in your course.
  
• Offer a Sneak-Peak:
  Offer a free class, cheat sheet, or webinar as a lead magnet. This gives potential students a taste of your teaching style and the valuable content within your paid class.
  A great way is to partner with influencers in your niche, offer guest posts, interviews, or co-hosted webinars to tap into their audience and expand your reach. Lastly, be careful about giving too much information.
  
• Build an Email List for Marketing:
  Build an email list of interested prospects and subscribers, and nurture leads with informative newsletters and targeted email campaigns to convert them into paying students. Highlight the benefits of your course, offer early bird discounts, and showcase exclusive content.
  
• Testimonials:
  Learner testimonials are powerful and can help build credibility, not just for your online class but for your training skills in general.
  Incorporating testimonials into your marketing approach will help you promote your online class more effectively. By leveraging real-life experiences and endorsements, you can build trust, credibility, and emotional connections with your target audience, resulting in increased enrollment.
  
  Bonus Tip:
  Create a thriving online community around your classes. This could be a Facebook group or a WhatsApp channel. Foster discussions, answer questions and provide a platform for students to connect and learn from each other. This fosters a sense of belonging and increases the perceived value of your course.

These six organic marketing strategies can be handy in promoting your online classes when implemented successfully. However, delivering superior content and engaging classes that will benefit your learners should be your prime focus. Good marketing may drive enrollment in your classes, but only useful, impressive content will drive long-term success.